Your engineering earns the right to be heard. We make sure it is.
Ratha writes the posts your buyers respect, then tells you which of them is ready to talk. Programme managers and Tier-1 evaluators. Plant heads and warehouse operations directors. Transport commissioners and fleet engineers. Perception leads sourcing sensors. They all buy hardware that has to be safe, and none of them buys from a stranger.
What it covers. ADAS, electrification, software-defined vehicles, sensors and testing. Buses, trucks, rail, charging networks and transit tenders. Humanoids, warehouse and intralogistics automation, field and agricultural robots. Perception, manipulation, actuation, sim-to-real and robot safety. Fourteen robotics and physical AI topics sit beside the automotive ones, each with its own buying committee, because a plant manager buying a humanoid does not talk like a programme manager buying a radar.
Free to start. Premium plans from INR 30,000 per month. Cancel anytime.
The best engineer in the room is often the quietest voice in the market.
You have built real technology, whether that is an ADAS stack, a charging network, a warehouse robot or a perception pipeline. Yet the buyers who should know your name keep finding a louder competitor first.
The blank page
You know LinkedIn matters. You write something technical, post it, and it reaches the wrong forty people.
No time, no rhythm
You are deep in a build. Posting slips for three weeks and the inbound trickle dries up.
Generic AI does not help
A general tool writes posts any consultant could write. Your buyers can tell, and they scroll past.
Not just posts. A content and pipeline engine for machines that move.
Who decided to watch you
Follower counts tell you the size of the room. Darpana tells you which of the people who sign have started engaging: matched to their buying committee, ranked by who can approve, with a Netra dossier on each. Anyone who is neither a buyer nor on your list is left out on purpose.
Posts with matching visuals
Every post comes with a supporting image and carousels, ready to publish. Most tools give you text alone.
Written for who actually decides
Each post is shaped for a specific automotive buyer: programme managers, Tier-1 evaluators, fleet and mobility leads.
Fifteen years in the domain
The engine is guided by real automotive expertise, so your content is technically credible. A generalist tool cannot fake this.
See who is actually buying
On Sarathi, our specialist scores everyone who engages against your ideal buyer, and drafts the outreach for you.
A specialist behind the engine
On Sarathi, an automotive specialist runs your positioning, strategy and outreach directly.
Built for automotive and mobility. Not adapted to it.
A generic LinkedIn content tool
- xText posts only
- xWrites for any industry, expert in none
- xOptimises for likes and reach
- xNo domain credibility
- xSoftware with no human judgment
- xOne language, one market
Ratha by TechOnWheels RemoteWork
- +Post plus image and carousels, every plan
- +Built only for automotive and mobility
- +Targets the buyers who sign contracts
- +Fifteen years of automotive authority
- +A specialist running the managed plan personally
- +Bilingual option for EU and global reach
Start free. Choose how much we carry.
The craft is the same in every plan: a post, a visual, a carousel, in your voice. What changes is how much you publish and how hands-off it is.
The test ride. Judge the engine on a real post before you pay anything.
No card, no commitment
- One post in your voice
- One matching image
- One carousel
- Delivered on screen and by email
- Preview every paid feature, including Netra and the Radar, from inside the tool
The writing. Become visible to the buyers who matter. You publish.
around 315 USD
- 30 posts a month in your voice
- Images and carousels on demand
- Live web research and fact-checking, with sources
- Write in any of 23 languages, publish in your buyer’s
- Your voice as Content DNA, with multiple tones
- Own voice, influencer style, or company page
- Eleven image styles, editorial to cinematic
- Tuned to your segment, from ADAS to warehouse robotics
The flow. Visibility becomes pipeline: Netra, Radar and sixty posts a month.
around 1,265 USD
- Netra, the eye: a sixty-second research dossier before any meeting, with sources
- Darpana, the mirror: which of the people who decide have engaged with you, matched to their buying committee
- Buying-Signal and Tender Radar, live, with 538 direct buyer doors
- 60 posts a month, on demand in your voice
- Turn a voice note, PDF or video into a post
- Live web research and fact-checking, with sources
- Analytics dashboard with LinkedIn reach and engagement
- A board for drafts, approvals and publishing
- One-tap approve, edit or publish to LinkedIn
- A thirty-minute monthly strategy call
The charioteer. Done for you. Content becomes qualified meetings.
around 2,635 USD, by application
- Fully managed by an automotive specialist
- Research and outreach engine: GTM pipeline, target accounts, outreach drafts
- Outreach drafts, then qualified meetings
- A weekly strategy report on your best and worst posts
- Everything in Pravaha, including Netra and the Radar
- Buyer Radar, a weekly reading of who is warm
- Leads pushed to your CRM, quarterly strategy session
International customers: our payment gateway supports international cards. You are charged in INR, and the USD figures are indicative at current exchange rates. Your bank handles the conversion, and the final amount may vary slightly with their rate and any foreign transaction fees. One closed automotive contract covers years of any plan. Monthly billing, cancel anytime, no lock-in.
What founders ask before they ride.
Do I really get an image with each post?
Yes. Every plan includes a supporting image, not text alone. The free tier uses a free AI image so you can see the idea. Paid plans use premium image tools and add full carousels.
Is this only for ADAS or self-driving?
No. Four industries, one engine. Automotive: ADAS, electrification, software-defined vehicles, manufacturing, sensors and testing. Mobility: buses, trucks, rail, charging networks and transit tenders. Robotics: humanoids, warehouse and intralogistics automation, field and agricultural robots, manipulation and actuation. Physical AI: perception stacks, robot foundation models and sim-to-real. Each one has its own buying committees and its own research lanes inside the tool.
What is Buyer Radar?
On Sarathi, instead of chasing likes, our specialist scores everyone who engages with your content against your ideal buyer profile, tells you who is worth approaching next, and drafts the outreach for you.
What does Darpana actually measure?
Not reach. Darpana reads the people who reacted and commented on your posts, matches them against the nine buying committees and the accounts you already track, and reports the ones who decide. Two programme managers at a Tier-1 tells you more than four hundred impressions, and you get a Netra dossier on each of them.
Does Ratha check facts before writing?
On Pariksha, Lekha and Pravaha, posts are written from the AI model trained knowledge, so please review specific facts before you publish. On Sarathi, our managed service adds live web research and fact-checking before a post is written.
Can I cancel?
Yes, every paid plan is monthly and you can stop anytime. We keep founders by delivering results, not by locking them in.
Does Ratha cover robotics and physical AI?
Yes. Robotics and physical AI is a full module in Ratha, sitting alongside passenger cars and ADAS, with fourteen topics of its own, its own buying committees, its own Prerana research lanes, and its own set of buyer doors in the Radar. The overlap with automotive is real rather than convenient: Schaeffler and Bosch are investors in humanoid companies, BMW and Mercedes-Benz run humanoids on their lines, and the sensor and safety supply chain is largely shared.
Why not just call yourselves an AI content tool?
Because the value is knowing that a warehouse operations director buys picks per hour and a programme manager buys qualification cycles, and that neither one responds to the phrase general-purpose. A general tool has to be told that. Ratha already knows it.
Your competitors posted today.
Get a post and a matching image in your voice, free, before you decide anything. See your first post in about sixty seconds.